4 Steps to Building B2B Customer Loyalty
How much effort does your B2B commerce business put into customer loyalty? The most successful B2B commerce businesses are making B2B customer loyalty a top priority. They recognize that it’s harder to leave a business you consider a partner than one that just sells you things.
A survey by Gallup revealed that 68% of B2B customers are lost because of indifference or perceived apathy, not because of mistakes.
Not only that, but B2B commerce businesses are also losing money by not building strong relationships with existing B2B clients. The closer you are to the customer, the higher the value to your business.