On-demand video (in Swedish) Master Product Data and Agentic Readiness

In this session, Avensia and Occtoo explore what it takes to establish a master product in an era of AI-driven and agent-led commerce. The discussion covers what agentic readiness means in practice, why structured and accessible product data is essential, and how to build a scalable data foundation that supports both current and future needs.

It also offers real-world insights from Alligo, a Nordic manufacturer and distributor of construction wear, tools, and supplies, on how they moved from fragmented systems to a more unified, future-ready setup.  Key challenges, lessons learned, and what it took for a large company with multiple brands to build a solid foundation for scalable growth are also covered.