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From 27 September 2026, sellers will need to display a harmonized EU notice about consumers' legal guarantee rights. For products covered by certain commercial durability guarantees from the producer, a new EU GARAN label will also need to be displayed. For e-commerce businesses, this creates a practical question: how do you introduce the required information clearly without adding unnecessary friction to the buying journey?
Below, we answer some of the key questions we are currently discussing with customers.
Please note that this article does not provide legal advice. For questions about how the requirements apply to your business, consult your legal advisor.
What Is the EU Legal Guarantee Notice?
The EU Legal Guarantee Notice is a harmonized notice designed to inform consumers about their legal guarantee rights when purchasing goods. It highlights that consumers in the EU benefit from at least two years of legal guarantee protection for consumer goods. The actual guarantee period can be longer depending on national legislation, such as three years in Sweden.
The notice includes information about situations where consumers can use their legal guarantee rights and a QR code linking to further information.
The European Commission provides official versions of the notice in all EU languages. The design and content of the notice cannot be modified. When displayed online, the color version should be used.
Learn more from the European Commission
What Is the GARAN Label?
The EU GARAN label relates to a different type of guarantee: a voluntary commercial guarantee of durability offered by the producer.
The GARAN label applies when this guarantee:
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Is provided at no additional cost to the consumer.
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Covers the entire product.
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Lasts for more than two years.
When a producer offers a commercial guarantee that meets these conditions, the GARAN label must be used to communicate the duration of that guarantee. Unlike the Legal Guarantee Notice, which provides general information about consumers' rights, the GARAN label is connected to a specific product and producer guarantee.
Learn more from the European Commission
When Will the New Requirements Take Effect?
The new requirements apply from 27 September 2026. Businesses selling consumer goods should therefore review how guarantee information is currently presented across their customer journeys and determine what changes will be required as soon as possible.
What Are the Differences Between the EU Guarantee Notice and the GARAN Label?
Basically, they have two different purposes:
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The EU Legal Guarantee Notice provides consumers with general information about their statutory legal guarantee rights. Sellers of consumer goods are required to display it prominently.
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The GARAN label relates to a specific commercial durability guarantee offered by a producer. When such a guarantee is offered at no additional cost, covers the entire product and lasts for more than two years, the GARAN label must be used.
The two are designed to complement each other and help consumers distinguish between their legal rights and additional commercial guarantees offered by producers.
How Can the EU Guarantee Notice Be Displayed on an E-Commerce Site?
The European Commission provides official files for displaying the Legal Guarantee Notice digitally. While the complete artwork needs to be displayed prominently throughout the buying journey, there may be options to include wording such as “Your legal guarantee rights” with the full notice displayed after a click.
Based on the guidelines provided by the European Commission, Avensia can help businesses consider how the information can be integrated into their existing experience while remaining clear and prominent for consumers. The examples below demonstrate how the new Legal Guarantee Notice could be implemented in an e-commerce checkout flow.
How Can the GARAN Label Be Displayed on an E-Commerce Site?
Because the GARAN label relates to a specific product, consumers need to be able to clearly identify which product the guarantee applies to. The label should be part of the product page, appear in the checkout directly before the customer places an order and be included in the confirmation email.
The GARAN label design is fixed but producers will add the duration of the guarantee, their brand or trademark and the relevant model identifier. The images below show an example of how the GARAN label could be implemented on a product page in an online store.
How Can Avensia Help Implement the New Legal Guarantee Notice and GARAN Label?
Adding mandatory information to an e-commerce experience is not only a question of where to place an image or link. New elements need to work within an existing buying journey across devices, page types and touchpoints.
At Avensia, our user experience (UX) specialists are already supporting customers with the implementation of the EU Legal Guarantee Notice and GARAN label. Our focus is on applying the requirements identified by the business and its legal advisors to create a clear and usable digital experience.
This can include exploring placement and interaction patterns, adapting the experience ajacross desktop and mobile, considering accessibility, and integrating the new elements into product pages, checkout and other relevant touchpoints without creating unnecessary friction.
Need support implementing the changes in your e-commerce experience? Get in touch with Avensia to discuss how we can help.
