In her role as strategist within the field of CX & Loyalty, Charlotta is helping companies create closer relationships with their customers. Charlotta empowers commerce teams by optimizing the use of CRM and loyalty platforms, from strategy to daily operations.
White Papers /B2BThe End of the Customer Portal: Why B2B Companies Must Embrace a Unified Digital Channel
Videos /Loyalty & CXThe Power of Relevance: How to Win Your Customers’ Attention (in Swedish)
Blog /Loyalty & CXWhy Relevance Is the Heart of Every Great CRM Strategy
Blog /E-commerceThe Black Friday Playbook: What to Prepare as an E-commerce Business
White PapersHow to Invest in New Technology During Economic Uncertainties
Blog /E-commerce /UX & DesignWhy Your E-Commerce Site Needs an Accessibility Statement (and What to Include)
Blog /E-commerceUsing AI To Meet Accessibility Compliance
Blog /Loyalty & CXHow to Get the Best Possible ROI from Your CRM System
Blog /Loyalty & CXHow to Build a Data-Driven Culture (And Why It Matters More Than Ever)
Webinars /PIM & MDMWhat 25 Years in Commerce Reveal About the Value of Product Data and PIM
Blog /Loyalty & CXInsights from the 2025 Contentsquare Report: Rethinking Growth with Data and Loyalty
White Papers /E-commerceA Road Map to Digital Transformation
Blog /PIM & MDMThe Importance of Structured Master Data for Successful Supply Chain Planning
Videos /E-commerceSpeaker Session with Johan Sommar: External and Internal Challenges for Retailers that Just Need to be Managed
White PapersFrom Legacy to Agility: Unlocking Growth with Composable Commerce
Videos /E-commercePanel Discussion With Omnium: Omnichannel Commerce From a Technical Perspective (Swedish)
Videos /E-commerceSpeaker Session with BHG: Together to the Top – How BHG Built Its Success (Swedish)
Blog /E-commerceGiving Customers What They Need: Using AI to Solve Real-World Challenges
Videos /Retail TrendsSpeaker Session with Jack Stratten: Community, Loyalty and What Really Matters to Shoppers
Blog /Loyalty & CXWhich Consumer Trends Stand Out in Voyado's 2025 Retail Radar Report?
Blog /E-commerceWhy Is Order Management Critical for Omnichannel Retail?
Blog /Retail TrendsAsk the Expert: What Are the Big Takeaways from NRF 2025?
White Papers /Retail Trends5 Trends Changing Retail in 2025
Blog /E-commerceAI in E-Commerce Today, Not Tomorrow
Webinars /PIM & MDMThe Business Case for Master Data Management
Videos /E-commerceEurosko’s Journey to World-Class Omnichannel Experiences
Videos /Retail TrendsRecap: The Ultimate Retail Experience
Blog /PIM & MDMHow Master Data Management Drives Tangible Business Growth
Videos /Loyalty & CXPlay to Win: Empowering Every Team With Digital Analytics
White Papers /UX & DesignDigital Accessibility for E-commerce Businesses
Blog /E-commerceWhy Your ERP Can’t Handle Order Management – and What to Do Instead
White Papers /PIM & MDMMaster Data Management: The Key to Smarter Decisions and Improved Profability
Blog /E-commerce5 Business Benefits of an Order Management System
Blog /E-commerceStop the Transformation! Digital Evolution is The Way Forward
Blog /Loyalty & CXStart Using Data Insights to Improve Your Digital Customer Experience
White Papers /Loyalty & CX5 Steps to Become an Insight-Driven Organization
Blog /PIM & MDMDigital Product Passport: Opportunities and Business Benefits
Blog /PIM & MDMHow Should Businesses Prepare for the Digital Product Passport?
Videos /E-commerceInterview: Nordic Nest's Recipe for Success (Swedish)
Blog /E-commerce /Loyalty & CXEuropean Accessibility Act: What It Is & How to Get Started
Blog /Retail TrendsAsk the Expert: What Should Retail Pay Attention to in 2024?
Blog /Composable CommerceAsk the Expert: How Can Composable Tech Foster Innovative Organizations?
White Papers /E-commerce /Retail Trends5 Big Commerce Trends for 2024
White Papers /Composable CommerceBeyond the Buzzwords: Composable Commerce Applied
Blog /E-commerceAsk the Expert: How to Drive Cost Efficiency in E-Commerce Returns?
Blog /Loyalty & CXAsk the Expert: What Can We Learn from the 2023 Retail Radar Report?
Blog /Composable CommerceWhat’s the Value of Pre-Packaged Composable Commerce?
Blog /PIM & MDMAsk the Expert: What is a Digital Product Passport?
Webinars /E-commerceDrive e-commerce profitability with fantastic customer experiences (Swedish)
Blog /PIM & MDMAsk the Expert: Why PIM Is the Perfect Use Case for AI
Blog /Loyalty & CXThe Benefits of Accessible E-commerce
White Papers /E-commerceMaximize E-Commerce Performance with Expert-Led Audits
White Papers /PIM & MDMA New Era of Opportunity in Manufacturing
Blog /E-commerce /Composable CommerceBusting 5 Myths About Pre-packaged E-commerce Platforms
Blog /E-commerceHow to Engage the Polarized Customer
Blog /B2BHow to Understand, Digitize, and Optimize Complex Sales in B2B
Commerce Talks /E-commerceWhat Is the Value of a Pre-packaged E-commerce Solution?
Commerce Talks /B2BHow Can You Digitize, Understand, and Optimize Complex Sales in B2B?
Blog /KPIs & PerformanceWhat Does the Sunsetting of Google Optimize Mean for Your Digital Experimentation?
Commerce Talks /Loyalty & CXWhy Is Order Management Crucial in Uncertain Times?
Blog /SustainabilityCan E-commerce Be Both Economical and Green?
Commerce Talks /Retail TrendsWhat Are the Biggest Trends from NRF Predicting 2023?
Blog /Retail TrendsWhat Did NRF Tell Us about Retail in 2023?
White Papers /Retail Trends5 Commerce Trends Changing Retail in 2023
Blog /Composable CommerceHaglöfs: These Are the Success Factors in D2C
Blog /Retail Trends5 Big B2B Commerce Trends
Blog /Retail TrendsThe 5 Most Meaningful Retail Trends
Blog /Composable CommerceIt’s Time for Retail to Embrace Seamlessness 2.0
Blog /Composable CommerceWhy You Can’t Wait to Improve Your Customer Experience
Commerce Talks /E-commerceWhy Is E-commerce More Exciting than Ever?
Blog /Composable CommerceHow to Make Composable Commerce Work in B2B
Blog /Composable CommerceWhy Speed is Fundamental in Retail
Commerce Talks /E-commerceWhat Are the Key Factors Determining Whether You Succeed in D2C?
Commerce Talks /Composable CommerceWhy Is Composable Commerce Relevant for B2B Businesses?
Blog /E-commerceToday’s Retail Shopping Behaviors Are All about Relevance. Here’s Why.
Commerce Talks /Retail TrendsThe Truth about Today’s Retail Shopping Behaviors
Blog /E-commerceIs a Sense of Ownership the Key to Strong Retail Teams?
Blog /E-commerceIs Change Management Missing from Your Retail Strategy?
Webinars /Composable CommerceHow Nordic Nest Became Number One in E-commerce
Commerce Talks /Composable CommercePartners vs Platform - What Should Come First?
Blog /Retail TrendsKey Post-Covid Shopping Behavior Stats 2022
Commerce Talks /Retail TrendsRetail Trends: What's New in NYC?
Blog /PIM & MDM3 Ways to Avoid the Biggest PIM Pitfalls