Digital Commerce Glossary

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Digital Commerce Glossary:


AI - AI is the short word for Artifical Intelligence.

Artifical intelligence - Artificial intelligence is the ability of a computer or robot to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. Artificial intelligence is expected to transform many industries, including healthcare, finance, and manufacturing.

Avensia Excite - Avensia Excite is an e-commerce framework developed by Avensia, using a modular architecture, combining several best-of-breed systems into one coherent solution. In Avensia Excite, the backend is connected with front-end functionalities in an elegant composition. Avensia Excite E-Commerce Platform fast-tracks your time to market.

Avensia Nitro - Avensia Nitro is an e-commerce framework developed by Avensia, combining market-leading systems into one pre-packaged coherent solution, with a focus on speed and performance. Avensia Nitro also puts an early emphasis on customer experience and business value, rather than technology. This helps you avoid common bottlenecks and move towards the customer experiences you want to create faster than ever before.


B2B e-commerce - B2B e-commerce is the digital shopping site for companies selling to other companies. By providing a central place for B2B transactions, B2B e-commerce can save businesses time and money. It can also help companies reach new markets and expand their customer base, making B2B e-commerce an essential tool for businesses of all sizes.

B2B e-commerce platform - B2B e-commerce platform is the system on which the online store for B2B businesses is built. It allows businesses to manage their inventory and orders in one central location which can save businesses a lot of time and money by reducing the need for manual data entry.

B2B e-commerce software - B2B e-commerce software is the power or engine behind B2B e-commerce that helps businesses manage their online store, track inventory, process orders and payments, and ship products to customers. B2B e-commerce software can be either off-the-shelf or custom-developed, depending on the needs of the business. Some are even open source, which allows businesses to modify the software to fit their specific needs.

B2B ecommerce solutions - A B2B e-commerce solution is a platform that allows businesses to conduct transactions with other businesses online. This can include the sale of products and services, as well as the exchange of data and other information. There are different solutions for B2B e-commerce, like unique pricing, omnichannel systems and pim solutions.

B2C ecommerce - B2C e-commerce is a digital shopping site for companies that are selling directly to consumers, as opposed to B2B ecommerce, which involves transactions between businesses. B2C e-commerce provides businesses with the opportunity to sell 24/7, without the need for brick-and-mortar storefronts.


Cloud commerce - Cloud commerce, often referred to as wire-less solutions or systems, is a type of eCommerce that enables businesses to sell products and services online using a web-based interface. Cloud commerce applications are hosted on remote servers and delivered to users through a web browser. This eliminates the need for businesses to operate their own e-commerce infrastructures, such as servers, databases, and application software.

CMS ecommerce - Content Management System (CMS) e-commerce is an integrated ecommerce platform that allows businesses to manage their online stores from a single interface. It provides a wide range of features, such as shopping cart, product catalog, order management, payment processing and shipping.

Commerce optimiztionCommerce optimization is the process of improving the performance of e-commerce operations in order to increase revenues and profits. This can be done through a variety of means, including improving the website design and user experience, optimizing marketing and advertising campaigns, and streamlining fulfillment and customer service operations.

Commerce platform - A commerce platform is a software solution that enables businesses to create an online store and sell their products and services. This type of platform usually includes a shopping cart, payment processing, and shipping options. Commerce platforms are often used by many businesses as they provide an easy way to set up an online store with minimal start-up costs.

Commerce products - Commerce products are digital platforms, solutions, systems and plugins used to operate digital and/ or physical commerce. Each type has its own specific purpose, but all products are designed to make it easier for businesses to sell their products and services online.

Commerce solutions - A commerce solution is a software system or a combination of systems used to perform specific tasks in digital and/or physical commerce. This can include features such as order management, inventory tracking, customer relationship management (CRM), marketing automation, and financial reporting.

Commerce strategy - A commerce strategy is a plan of action designed to achieve a business goal, such as increasing sales or market share. The strategy will typically include specific tactics that will be used to reach the goal. Some common tactics include: staff training, developing new products or services, increasing marketing spending, or expanding into new markets. A good commerce strategy should be flexible enough to adapt as the business evolves and changes.

Commerce technology - Commerce technology is the process of using technology to conduct business transactions. This can include anything from setting up an online store to processing payments and managing customer information. Examples of these softwares or hardwares used include an e-commerce platform, PIM system, POS system, bar code scanner or card terminal.

Composable commerce - Composable commerce is a flexible way of building digital commerce solutions and enables a quick addition of new commerce capabilities through a simple API. It allows companies to tailor their offerings to specific customer needs and build custom solutions that provide an optimized user experience.

composable commerce


CRM system - A CRM, or Customer Relationship Management system, is a software application that helps businesses manage and track customer interactions and information. A CRM system typically stores customer data such as contact information, purchase history, and interaction logs. This data can then be used to create custom customer profiles, track marketing campaigns, automate sales processes, and more. CRM systems are essential for businesses that want to keep track of their customers' interactions and past purchases in order to provide better service and increase sales.

Customer experience - A customer experience is the sum of all impressions that a customer gets of the brand/retailer throughout an entire purchase journey. Good customer experience focuses on creating positive interactions at every stage of the customer journey, resulting in loyal, satisfied customers who keep coming back. Some elements that can contribute to a positive customer experience include convenience, friendly customer services, fair prices, quality products and services, and speedy resolution of any problems that may arise. In today's competitive marketplace, companies need to go above and beyond to deliver an exceptional customer experience if they want to stand out from the crowd.

Customer loyalty - Customer loyalty is when a customer makes an active choice to continue to make their purchases with a specific brand. This can be because the retailer offers great expertise and service, relevant offers, good discounts, an attractive brand promise, good communication or providing a rewarding community. There are many ways to foster customer loyalty, such as implementing customer retention strategies, offering loyalty rewards programs, and providing exceptional customer service. By nurturing loyal customers, companies can reap the benefits of increased repeat business and word-of-mouth marketing.

CX - short for customer experience.


D2C ecommerce - Direct to Consumer E-Commerce, or D2C for short, is a business model where a company sells products or services directly to consumers through an e-commerce website instead of using traditional retail channels like department stores or other brick and mortar stores. The traditional retail channels are often costly, so by selling directly to consumers online the company can save on these costs and pass the savings along to the customer. This makes it a popular choice for companies looking to sell high-margin products since they can still offer competitive prices and profit margins.

Data driven commerce - Data driven commerce is a term used to describe the process of gathering and using data to drive decisions about marketing, product development, and other aspects of running an e-commerce business. This approach can make a major impact on e-commerce businesses due to the ability to make data-based decisions at every level.

Digital Asset Management - Digital Asset Management, often refered to as DAM, is a system where you can store and share different kinds of files. DAM software can help businesses to track and manage their assets, as well as make them available for use across different departments or by external collaborators. It can also help to improve efficiency and reduce the costs associated with storing and managing digital files.

Digital Commerce - Digital commerce refers to the buying and selling of goods and services online. This type of commerce is conducted through electronic means, such as the internet, instead of traditional methods like in-store purchases or over the phone. Digital commerce can take place through a variety of platforms, including websites, mobile apps, and social media.

Digital Sales - Digital sales are sales that are conducted through digital channels, such as the internet or mobile devices. This can include sales made through e-commerce websites, online marketplaces, or mobile apps. Digital sales have become increasingly popular in recent years as more and more consumers shift their spending to online channels.


Ecommerce - E-Commerce is the buying and selling of goods and services over the internet. This type of commerce is conducted using a number of different applications and online storefronts. E-Commerce has revolutionized how consumers buy products and businesses sell services.

Ecommerce amazon - E-Commerce Amazon is a platform where businesses can sell their products and services online. It is a popular choice for businesses because it offers a variety of features and benefits that can help them grow their online sales. Amazon is also known for its low prices and fast shipping times.

Ecommerce automation - E-Commerce automation refers to the process of automating tasks and freeing up time within an online store or marketplace in order to focus on other aspects of running a business. This can include automating inventory management, customer relationship management, accounting, shipping, and more. There are a number of software programs that offer e-commerce automation capabilities, making it easier than ever for businesses to take advantage of this technology.

Ecommerce business - An e-commerce business is a type of business that allows customers to buy and sell products and services through the use of the internet. Customers can access e-commerce businesses through websites or mobile apps. E-Commerce businesses can be divided into two categories: B2C (business-to-consumer) and C2C (consumer-to-consumer).

Ecommerce cms - An e-commerce content management system (CMS) is a software platform that enables businesses to create and manage an online store. An e-commerce CMS provides the key tools and features needed to run an online store, such as product catalogs, shopping carts, payment processing, order management, and shipping. There are many different types of e-commerce CMS systems available on the market today, ranging from simple platforms designed for small businesses to complex enterprise-level solutions.

Ecommerce consulting - E-Commerce consulting involves providing expert advice and guidance to businesses who are looking to expand their reach and grow their online presence. This can include everything from helping a company choose the right e-commerce platform to setting up strategies and optimizing their website. E-Commerce consultants use their knowledge and expertise to help businesses achieve their desired results.

Ecommerce developer - An e-commerce developer is a web developer who specializes in developing and implementing e-commerce solutions. They are responsible for designing and constructing online stores, managing shopping carts and payment processing, and ensuring that transactions are secure. They must have a deep understanding of both web development and e-commerce platforms, as well as the ability to integrate these two disciplines into cohesive solutions.

Ecommerce for retail - E-commerce for retail is the process of buying and selling products and services online. This includes businesses of all sizes, from small businesses to large enterprises. E-commerce for retail can be done through a variety of platforms, including online marketplaces, web stores, and mobile apps. It gives businesses the ability to track data and analytics more easily, which can help them optimize their operations and make better decisions about their product offerings.

Ecommerce growth rate - The e-commerce growth rate is the rate at which e-commerce sales are increasing. In other words, it's a measure of how fast the market for online shopping is growing. This can be measured in terms of overall sales growth or in terms of various sector-specific metrics.

Ecommerce innovations - E-commerce innovations are all types of new features or functionalities that you add to your e-commerce platform or internal processes to improve customer experience, conversion rates and overall e-commerce performance. E-commerce has come a long way in a relatively short amount of time, and there is still plenty of room for innovation in this rapidly growing industry. Those who are successful in e-commerce innovation will be able to stay ahead of the curve and keep their businesses competitive in an increasingly crowded marketplace.

Ecommerce KPIs - E-commerce KPI's are defined metrics or key performance indicators for measuring the performance of your e-commerce operations. The most commonly used KPIs include traffic acquisition, conversion rate and average order value. By tracking these and other e-commerce KPIs, businesses can get a better understanding of what's working well on their site and what areas need improvement.

Ecommerce manager - An e-commerce manager is a person responsible for the development and maintenance of the company's e-commerce. This includes managing the website, developing and executing marketing plans, dealing with customers and suppliers and handling financial transactions. They must have a good understanding of online marketing, the ability to effectively manage a team and stay up-to-date with new technologies/trends in e-commerce.

Ecommerce marketing - E-commerce marketing is the process of marketing a product or service online. This can include anything from creating a website and designing digital advertisements to writing blog posts and managing social media accounts. For this reason, e-commerce marketers must be skilled in digital marketing techniques, such as SEO, paid search and email marketing.

Ecommerce marketing automation - E-Commerce marketing automation refers to the process of using software to automate certain marketing tasks related to e-commerce. This can include tasks such as sending automated emails, creating dynamic product ads and tracking customer behavior. Using marketing automation software can be a great way to improve your ecommerce business's efficiency and effectiveness.

Ecommerce marketplace - An e-commerce marketplace connects buyers with multiple sellers through a single site. A marketplace operator hosts the site and invites sellers to offer their goods on the online marketplace. This way, they can provide buyers with a wide assortment of products and easily add new products as customers' demand changes.

Ecommerce metrics - E-commerce metrics are measurements of activity and performance on e-commerce websites. They can include website traffic, conversion rates, average order value, and more. E-commerce businesses use these KPIs to track progress and optimize their website to improve performance. By understanding which metrics are essential and monitoring them regularly, businesses can identify areas that need improvement and make changes that will lead to better results.

Ecommerce products - E-commerce products are digital or physical products that are sold and delivered over the internet, either in stock or via wholesale.

Some of the most common e-commerce products include:

  • Digital goods such as music, movies, books, software, and games
  • Physical goods such as clothes, electronics, furniture, and pet supplies
  • Tickets to events such as concerts, theater performances, and sports games
  • Services such as car rentals, hotel reservations, and airline tickets

Ecommerce retail - E-commerce retail is the process of retailers selling their products through an online store where the entire buying journey happens in a digital environment. E-commerce retail can be broken down into three categories: business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C).

Ecommerce retail sales - E-commerce retail sales are sales made through an online store, typically in exchange for goods or services. This type of sale is becoming increasingly popular, as more and more consumers shop online for items. In order to maximize your e-commerce retail sales, it is important to have a well-designed website that is easy to navigate and provides a good user experience.

Ecommerce returns - E-commerce returns are items that are returned to the seller through an online channel. This process is typically initiated by the customer, who contacts the seller to initiate a return. Once the return is authorized, the customer will send the item back to the seller, often using a shipping service. The seller then inspects the item and processes the return accordingly.

Ecommerce site - An e-commerce site is a website that allows users to buy and sell products or services online. E-commerce sites typically have two main components: a front-end, where users can browse and purchase products, and a back-end, where businesses can manage their inventory and orders. Most e-commerce sites also have payment processing capabilities, so that customers can pay for their purchases using credit cards or other forms of payment.

Ecommerce strategy - An e-commerce strategy is a business plan for selling products or services online. This plan should include market analysis, target customers, competition, and how you will reach them. A successful e-commerce strategy should be tailored to your business and take into account your resources, goals, and capabilities.

Ecommerce tracking - E-commerce tracking refers to the process of measuring, analyzing and reporting on various aspects of an online business. This information can include things like website traffic, sales, conversion rates, customer behavior and more. By tracking this data, businesses can better understand their customers and make data-driven decisions that improve their overall performance.

Ecommerce trends - E-commerce trends are new things in e-commerce that are growing in popularity, including new technology, design, channels, customer behaviors and ways of selling. Businesses that want to stay ahead of the competition should be aware of these and other e-commerce trends so they can adapt their online selling strategies.

Ecommerce UX - E-commerce UX is the process of designing and optimizing the user experience for online shoppers. This includes creating a intuitive and user-friendly website design, easy checkout process and providing helpful customer support. By creating a seamless and enjoyable shopping experience, businesses can increase conversions and sales.

Ecommerce vs Retail - There are a few key distinctions between e-commerce vs. retail. First, e-commerce businesses operate primarily online, while retail businesses have brick-and-mortar locations. Second, e-commerce businesses sell goods and services electronically, while retail businesses sell goods and services in person. Third, e-commerce businesses often have a global reach, while retail businesses are typically local or regional.

Ecommerce website - An e-commerce website allows users to purchase goods or services online. E-commerce websites are typically organized into categories, with each category representing a different product or service. Visitors on e-commerce websites can browse through the different categories and add items to their shopping cart. When ready to checkout, they enter their payment information and shipping address to get goods or services delivered to their home or mailbox.




Headless commerce - Headless commerce is a term used in e-commerce to describe the separation of the front-end customer experience from the back-end systems that manage inventory, order processing, and fulfillment. The term headless is derived from the idea of decoupling these two aspects of the e-commerce system so that they can operate independently. Headless commerce provides a number of benefits for online retailers, including simplified development and deployment, improved scalability and performance, and more flexibility to adapt to changing customer needs.






Marketing Automation - Marketing automation is the process of using software to automate marketing tasks. It can help companies save time and money by automating repetitive tasks, such as email marketing, social media campaigns, and targeted content creation. When used effectively, marketing automation is a powerful tool for growing businesses.



Omnichannel - Omnichannel describes the practice of using multiple channels to interact with customers. The goal is to provide a seamless customer experience, regardless of which channel the customer uses. A good omnichannel strategy should remove friction in customer journeys and create harmony, business benefits, and great customer experiences.

Omnichannel marketing - Omnichannel marketing is an approach to selling that treats every customer interaction as an opportunity to provide a consistent experience. Today’s consumers move freely between channels—physical stores, digital channels, social media, and more—and they expect marketers to meet them where they are. Omnichannel marketing brings together all of a company’s marketing activities into one integrated strategy.









Web Design - Web design is the process of planning, creating, and executing a plan for a website. This includes everything from the overall look and feel of the site to the individual details of each page. Web designers work with web developers to bring their vision to life, using programming languages like HTML, CSS, and JavaScript.

Web Designer - A web designer is someone who designs, creates, and maintains websites. A web designer employs a variety of skills to create a website including technology, graphic design, color theory, and user experience. A good web designer will have a strong understanding of both the technical aspects of website development, as well as the aesthetics and user experience involved in creating an effective website.