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Digital Commerce Strategy

Successful digital commerce strategies go beyond just e-commerce. When you create an e-commerce platform, you’re competing with pure-play brands who’ve mastered online retail. Digital commerce needs to be more than a simple add-on to your physical stores. We help you take your digital commerce strategy further.

How do you develop a digital commerce strategy?

Buying from brick-and-mortar stores is centuries old. But digital commerce is a relatively new shopping experience. E-commerce is still immature. Even so, the dramatic transformation in how we shop is happening at remarkable speed.

Because e-commerce is growing and evolving so fast, the quality of online experiences is improving rapidly too. Your competitiveness hinges on you treating digital commerce with the same respect as the pure-play online brands driving these innovations.

Although every digital commerce strategy project is totally unique, we typically apply these principles:

  • Business assessments and customer research – to ensure your digital commerce doesn’t just attract lots of customers, but the right customers
  • Digital commerce roadmaps – identifying everything you’ll need to do as a business to make digital commerce a success
  • Data assessments – ensuring all your digital data is structured, stored, managed and utilized successfully
  • Omnichannel recommendations – to link physical and digital channels, from click and collect and store returns to ensuring your in-store customers engage with your online channels
  • Platform recommendations – supported by our own e-commerce developers and technicians, we assess your requirements and identify the best possible solutions
  • Change management – working with different stakeholders to ensure departmental unity and buy-in to the digitalization process
  • KPI planning – helping you to create harmony between your online and offline sales and targets
Avensia digital commerce offer

Digital commerce strategy to attract, convert and maximize

Our digital commerce strategy team works with e-commerce, omnichannel and data experts throughout the company to create online strategies for retailers and B2B businesses in flux. Whether you’re selling industrial products to trade, creating your own online marketplace or simply launching your own e-commerce platform, we have the digital commerce expertise to guide you in the right direction.

For digital commerce, we start with the same principles you’re familiar with in traditional retailing: attracting customers, converting sales, maximizing order values and ensuring they return again and again.

Our digital commerce offering is underpinned by the fact that we are a renowned provider of e-commerce, data management and retail technology solutions. So beyond digital commerce strategy, we have the skills and know-how to solve technical issues, create new concepts and implement systems as appropriate.

Ready to take your digital commerce strategy to the next level?

With experience from hundreds of digital commerce and business development projects, we can leverage your unique selling points with a tailor-made strategy and best-of breed technology.

Find out how Avensia can help you fuel your business growth. Provide your contact information and we will be in touch very soon.