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When Beauty Meets Performance: From Rapid Launch to Lightning-Fast Delivery

Using the Avensia Nitro starter site to kick-start the project, Avensia and Norwegian beauty retailer Vita built a complete e-commerce infrastructure with all the components a modern retailer needs in just 11 weeks. The modern commerce solution fuels Vita's omnichannel offering and has skyrocketed their conversion rate.

A physical Vita shop

Industry

Beauty & Cosmetics


Geography

Norway

Project scope

E-commerce, Digital Strategy, Customer Experience

Website

Vita.no

Solutions

Avensia Nitro on Optimizely, Voyado, Nshift, Adyen

 

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The project Leveraging the benefits of Avensia Nitro

Vita Group AS is a Norwegian omnichannel retailer in the cosmetics and beauty segment. With 117 stores across Norway, they are a market leader in their industry. With tough online competition and a pandemic that severely challenged sales in their physical stores, Vita needed an e-commerce platform to grow their market share and digital sales.

Vita decided to use Avensia's packaged e-commerce framework, Avensia Nitro, which is used by several of Avensia's customers, including big e-commerce players like Lyko and NA-KD.

The goal was to launch the new Vita site well before Black Week, which was only a few months away. By using the Avensia Nitro starter package, Vita could kickstart the project with a fully functional e-commerce infrastructure and focus on design and customer experience rather than technical details. The e-commerce platform was built and launched in 11 weeks, following an intensive project in which the experienced Avensia development team collaborated closely and efficiently with Vita.

Speed and relevance

Avensia Nitro gives the digital commerce speed, performance, and stability on mobile devices. Voyado Elevate is part of the Nitro framework and uses AI and machine learning to deliver more relevant shopping experiences. It includes providing personalized recommendations and adapting search and navigation for every visitor based on their previous site behavior.

When Vita's new e-commerce was launched on October 28, 2020, the results were remarkable. In a comparison between the same time period in 2019, when Vita used their old site, and 2020, Vita achieved solid growth in both transactions, revenue, and conversion rate.

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Quote
Together with Avensia, we have developed an e-commerce platform that delivers a seamless customer experience with high performance and flexibility. Our dedicated product owners have played a central role, working alongside developers, architects, and UX designers in a cross-functional team across VITA and Avensia
Kristian Sonnenberg, CTO, Vita

Elevating the checkout experience

As part of the continuous development of Vita’s omnichannel commerce platform, delivery has become a strategic focus area. To meet rising customer expectations for speed, flexibility, and transparency, Avensia helped Vita implement nShift’s delivery management and experience platform, fully integrated into the existing Nitro solution.

The new checkout experience, rolled out in 2025, combines Avensia Nitro’s address management, Adyen’s payment platform, and nShift’s delivery management system, creating a seamless, efficient end-to-end flow from order placement to final delivery.

With the new setup, Vita now offers:

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Click-and-collect within 30 minutes

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Next-day home delivery
across large parts of Norway

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Expanded delivery options,
including out-of-home and express services

Displayed make-up at a Vita shop

From operational complexity to automated precision

Since the implementation of nShift, Vita’s e-commerce platform is now connected with its warehouse and carrier network, which ensures that all new orders are processed automatically and without delay. Delivery managers now have full visibility into shipment status and carrier performance, enabling them to proactively safeguard delivery promises and continuously optimize logistics performance.

The flexible delivery framework also makes it easy to introduce new delivery options as customer preferences evolve, an important capability in a retail landscape where convenience directly impacts conversion.

Since increased delivery choice at checkout has been shown to increase conversion rates by up to 20%, delivery is no longer just an operational function for Vita but a core part of the customer experience.

Continuous work Constantly optimizing the omnichannel offer

Vita's new omnichannel commerce infrastructure provides a solid, flexible foundation for further development and optimization in line with consumer trends and demands. Avensia Nitro is used by many of Avensia's customers and is constantly improved and adapted to modern commerce behavior.

The dedicated development team at Avensia continues to work closely with Vita on further developing their e-commerce solution, helping them deliver an even better omnichannel experience.

Quote
We are very pleased with the choice of Avensia as partner for the launch of our new e-commerce. The excellent project management also allowed us to use fewer internal resources and to finish the project within budget.
Are Berg, CEO Vita Group AS

Ready for the next step?

With experience from hundreds of digital commerce and business development projects, we can leverage your unique selling points with a tailor-made strategy and best-of breed technology.

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