Sustainability has a strong marketing impact – so much so that companies will often exaggerate the scale of their efforts, or sometimes flat out lie, to use it in their advertising. However, this usually ends up backfiring in a spectacular way.
Today’s consumers aren’t so easily misled by businesses who stretch the truth about their sustainability measures. They have access to information sharing platforms at their fingertips, and they’ll inevitably uncover the truth. Never underestimate your customers.
That works out in your favor, though. Because those same customers are also willing to reward the genuine sustainability efforts of their favorite stores.
When you work with Avensia, our sustainable commerce advisory will help you make real positive changes that your customers will hear about. Not only will you be having a positive environmental impact, but on your customer retention as well.