Retailers can now show end consumers the whole product range in a new way. This has had several results:
- they now order more than just shirts
- the sales of knitwear, blazers and accessories have gone up
- many retailers have started to sell women’s wear as well
- Stenströms sell more, in general
With the new B2B system, retailers can see stock status, and this has made them buy more when the supply is limited, and as a result, Stenströms empty their stock to a greater extent.
The result - a win-win situation for Stenströms and their retailers
The fears that Stenströms initially had about going online with the B2C site would steal customers and damage business with their retailers, have turned into confidence. With the insights that they have a well-managed omni-channel strategy to act on, they can not only strengthen their brand, but also be confident that Stenströms is a company in sync with modern consumer habits.