The popular fashion company NA-KD launched a new global e-commerce site in 2017. After the company was founded in 2015, they have experienced strong growth and were therefore in need of a new e-commerce solution that could meet the company's high ambitions. The result was incredible.
NA-KD, known for its success through social selling, is one of the fastest growing fashion companies on the internet. With over 1.6 million followers on Instagram the fashion company has successfully made their customers their main marketing channel.
"We want to offer a unique e-commerce experience to women all over the world. To succeed, we need to continuously develop our site and its content. With Avensia as a partner, we have the opportunity to manage our customers' high expectations while meeting our goals for growth."- Jarno Vanhatapio, CEO and founder of NA-KD."
NA-KD is one of several retailers in the fashion industry who chose to work with Avensia.
"The fashion industry probably has the most demanding customers, which also means that fashion retailers have reached a high level of digital maturity. It's fun to work with companies like these. It gives us the opportunity to challenge ourselves and work a lot with innovation as a means of competition. We learn a lot from working with NA-KD and we look forward to continuing together on this amazing journey with them. I believe that we can accomplish great things together"- Patrik Sundquist, Business Manager at Avensia
During Episerver Ascend in Stockholm in May, it was announced that NA-KD won the Episerver Award in the category E-commerce site of the year. This is the motivation from the Episerver jury:
"Together with Avensia, NA-KD has developed one of the most modern e-commerce sites in the world. With Avensias's framework, SCOPE, the site is unbelievably fast and works well even when the network is poor. This fits NA-KD's primary target group perfectly, young women who make most of their purchases with their phones. The release of the new site, with revolutionary speed, stability and quality, together with a seamless connection to social media, has taken the company to a leading position within e-commerce".