The popular fashion company NA-KD launched a new global e-commerce site in 2017. After the company was founded in 2015, they had experienced strong growth and were therefore in need of a new e-commerce solution that could meet the company's high ambitions. The result of the first project with Avensia, a blazingly fast site focused on inspiration, became the goal for many retailers. But the success story called NA-KD had just started. During Black Week 2019 sales figures sky-rocketed to 25 million USD, an 125 percent increase since the year before. During Black Friday peaks visitors from 72 countries bought five items per second, simultaneously.
NA-KD, known for its success through social selling, is one of the fastest growing fashion companies on the internet. With a customer base characterized by their impatience with slow sites and their constant craving for news and inspiration, the fashion company needed speed and performance and a solid ground to build their webiste on, to be able to keep up with customer demands and really stand out:
We want to offer a unique e-commerce experience to women all over the world. To succeed, we need to continuously develop our site and its content. With Avensia as a partner, we have the opportunity to manage our customers' high expectations while meeting our goals for growth, says Jarno Vanhatapio, CEO and founder of NA-KD.
Constant development work to keep NA-KD new, inpirational and relevant
NA-KD is one of several retailers in the fashion industry who have chosen to work with Avensia as a long-term partner, with a dedicated development team.
The fashion industry probably has the most demanding customers, which also means that fashion retailers have reached a high level of digital maturity. It's fun to work with companies like these. It gives us the opportunity to challenge ourselves and work a lot with innovation as a means of competition. We learn a lot from working with NA-KD and we look forward to continuing together on this amazing journey with them. I believe that we can accomplish great things together, says Patrik Sundquist, Sales Director at Avensia
With over 2,3 million followers on Instagram, and strong focus on influencer marketing and influencer collections, reliable connections with social media and other important marketing channels is key. The Storefront Nitro framework, in combination with the dedicated development team at Avensia, is a perfect fit for NA-KD's needs, providing them with a low threshold to test and implement new features, to stay relevant and offer their customers new and exciting experiences in the NA-KD online ecosystem.
The results of the efforts to create a world class digital commerce
2017 and 2018
The turnaround for the first year with the new e-commerce, 2017, was 43 000 USD. In 2018, it was doubled and the growth rate was 95%. Only during Black Week 2018 NA-KD sold for 10,2 million USD.
During Episerver Ascend in Stockholm in May 2018, it was announced that NA-KD won the Episerver Award in the category E-commerce site of the year. This is the motivation from the Episerver jury:
"Together with Avensia, NA-KD has developed one of the most modern e-commerce sites in the world. With Avensias's framework, Storefront Nitro, the site is unbelievably fast and works well even when the network is poor. This fits NA-KD's primary target group perfectly, young women who make most of their purchases with their phones. The release of the new site, with revolutionary speed, stability and quality, together with a seamless connection to social media, has taken the company to a leading position within e-commerce".
During Black Week 2019 sales figures sky-rocketed to 25 million USD, an 125 percent increase since the year before. During Black Friday peaks visitors from 72 countries bought five items per second, simultaneously. The turnaround for 2019 landed on 132,7 million USD - an increase of 67% since last year.
Modern commerce for 2020 and beyond
NA-KD's offer is constantly developed in collaboration with the memebers of the dedicated development team at Avensia, who spends most of their time on new functionality and innovative solutions for NA-KDs demanding customers.