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Cherry-picked e-commerce with

Composable commerce

Composable commerce is about creating your ideal path to results. In modern commerce, fast time to market for new functionality and customer-focused designs are increasingly essential. With composable commerce, you can cherry-pick from an unlimited palette of system vendors who offer best-of-breed solutions.

Composable commerce palette

Take control of your commerce solution

Composable commerce is a digital commerce solution comprising different modules. Each module has a specific a function that brings customer and business value.

Headless commerce – where the frontend is removed from the backend – is what’s enabled the emergence of composable commerce. Retailers can quickly change and adapt the composition of modules according to customer trends. With composable commerce, you create meaningful omnichannel experiences that improve the entire customer journey.

The modules in composable commerce are often referred to as Packaged Business Capabilities (PBC). Each PBC is a functionally that adds value for the consumer – designed and optimized for one specific purpose. The modular approach in composable commerce gives retailers the freedom to choose the best component for each business need. So you can create better customer experiences.

Examples of functions you can add in composable commerce include:

  • Search engines
  • Promotions
  • Reviews and ratings
  • ID management
  • Analytics
  • Frontend

Key components in Avensia’s composable commerce offer

Using our development resources, commerce strategists and framework, we act as the glue that holds the various best-of-breed PBC modules together.

Avensia’s composable commerce offer is called Avensia Excite.

The platform itself is built on commercetools – a leading exponent of composable commerce. Contentful provides the CMS. Inriver provides the PIM. Apptus eSales is the search and relevance engine.

Our composable commerce solution offers:

  • Packaged solution that isn’t static
  • Flexibility – retailers can remove components if they identify a better match for a particular function
  • List of standardized connectors to other systems, which is constantly growing – and these systems are free to add, with no development costs
  • Customer-led approach to your e-commerce project, focusing on the experiences you want to create to build a composition that makes it possible
  • Ability to build new connectors to other systems with APIs that allow for quick and easy integration

Differences between microservices and PBCs

In addition to PBCs, you often hear the term microservices in composable commerce. Microserves is a developer concept and is often confused with PBCs.

If a retailer wants to solve a particular business challenge by adding a best-of-breed business capability (PBC), then that composable commerce element will consist of several microservices. Each microservice is developed and designed for a specific purpose, communicating with other microservices over well-defined APIs. Together, the microservices form a coherent functionality to add business value within composable commerce.


One of the biggest trends in e-commerce: Composable

In this webinar we will present the business opportunities that composable commerce brings as well as address the most common myths about composable commerce (including the misconception that you need to be a really sophisticated tech company to use it).

Ready to take control of your commerce solution?

With experience from hundreds of e-commerce projects, we can help you find the right solution for your business needs and leverage your unique selling points.

Book a meeting with us and we'll be happy to tell you more about how Avensia can help your business. Provide your contact information and we will be in touch very soon.