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Earn more and learn more with digital

Marketplaces

Digital marketplaces are responsible for the emergence of many of the world’s most successful brands – from Amazon to Airbnb. We see success story after success story of how modern marketplaces boost profits, customer base and customer understanding. 

Marketplace boom

Vital tool supporting business growth

The power of online marketplaces in modern commerce is undeniable. And irresistible. 50% of online shopping journeys now begin in marketplaces. The only question remaining for retailers is what your marketplace strategy should be.

As modern commerce experts, we work from strategy to technology implementation. That makes us ideally placed to advise you on how to approach the marketplace question.

Perhaps you’re unsure of which online marketplaces to enter. Or you’re ready to create your own marketplace. For every stage you’re in, we can help you manage every step in your journey.

Avensia marketplace support can include:

  • Strategic advice – helping you assess the most relevant marketplaces and create a plan for every part of your strategy, from product branding to data management
  • Product Information Management (PIM) – ensuring your product data is carefully and efficiently managed with the help of our dedicated PIM team (automated PIM at marketplace scale is especially vital with so much data passing through different thresholds)
  • Marketplace construction – building entire digital marketplaces through our partner Mirakl
  • Omnichannel support – advising on strategies with the help of our technicians and advisors across the wider business that ensure everything you do in marketplaces benefits your business within other digital or physical channels
Tips & Guidance

All you need to know about marketplaces

The balance of power has shifted from sellers to buyers. Surviving in this new world means thinking differently about how to sell. To us at Avensia, marketplaces is a natural development of e-commerce. We've compiled useful tips and articles as a guidance for anyone interested to learn more about online marketplaces.

More customers, more profit, more data in marketplaces

The benefits of joining and creating online marketplaces are increasing exponentially.

When you enter a large, online marketplace, you have access to a potentially enormous customer base. Equally, when you create your own marketplace, you’re creating a new way of making money through commission on sales. Not to mention a new way of learning about your industry, its products and its customers.

Executed well, creating your own marketplace can be incredibly rewarding. Through our partner Mirakl, we possess the tools and know-how to make your marketplace a big success.

Robust platforms with mirakl

Mirakl is a global leader in e-commerce marketplace creation, with the technology and ecosystem required to launch robust, unique platforms. These marketplaces can work for either B2B or B2C customers.

We combine our vast e-commerce and digital experience with Mirakl’s specific marketplace capabilities to create platforms that add a whole new dimension to your business.

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Strategic advisory

What does your marketplace strategy look like?

We have helped companies start selling on both big and small marketplaces, and establish customer-unique marketplaces of their own. If you don't have a vision or a strategy in place, we can help you gain the knowledge and the structure you need to be able to use marketplaces to optimize your business, short term and long term.