NK has opened a digital marketplace for first class customer experiences online. The feeling you get when you are strolling through NK's grand department stores in Stockholm or Gothenburg, is conveyed to the online visitor with a simple yet elegant UX design and smooth navigation between departments. The site is always fast, always stable, even on mobile, and it uses AI to present only the most relevant products to the customer.
Using the latest modern commerce technology and tailor-made digital strategy, Avensia and NK have crafted a high-quality digital department store, for the loyal and for a new generation of NK customers.
NK is working closely with the dedicated development team at Avensia to continuously improve the user experience according to modern consumer behaviour.