About COOP Norway
COOP is the second largest grocery chain in Norway with about 1250 stores. Coop Norway operates both grocery and non-grocery stores, and they are the price-leader in building materials.The chain has a range consisting of several different store concepts such as Obs, Extra, Coop Prix, Coop Marked, Coop Mega, Coop Electro and Matkroken. The company also has 120 building warehouses under the names Obs! Bygg and Coop Byggmix. The entire organization, with 28 000 employees, is owned by the customers in a cooperative with about 1.6 million members.
Avensia and Coop Norway have been partners since 2014, and during that time more retail chains have been added. Avensia was given responsibility for implementing the solution. The e-commerce initiative covers the entire retail chain, including sports, electronics and construction.When the project started Coop needed to grow online and therefore chose the Episerver Commerce platform for their new e-commerce ventures, to be able to scale over time. The solution also entails Episerver CMS, eSales for relevance and InRiver PIM to handle 70 000 products.
We have a complex range of products and we chose Avensia because they came across as very competent and experienced, says Kenneth Froholdt, Business Services Manager, Coop Norway.
The project and the future
The project has involved everything from a re-design of the website to integration with physical stores and their information systems. Several omni-channel features are integrated so that all chains within Coop are able to maintain different prices.
Based on where you live in Norway, the homepage sends you to the right store, using your postal code. On category pages, in-store and online availability is clearly visible, and exact stock status is shown on the product pages. Search results can be refined for availability in specific stores. On the site you can also shop from several different COOP chains at the same time, within a single purchase.
In October 2019 it was announced that Coop Norway scored highest among the largest companies in Norway, in a customer satisfaction survey performed by IPSOS. This was the second year in a row that Coop Norway were ranked number one in the survey.
Avensia and Coop Norway are still working closely together. The dedicated development team at Avensia are continuously integrating more stores, building new functionality and making sure that the customer experience, and satisfaction continues to rank high for Norwegian consumers.