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Omnichannel Strategies for Retail Stores

Our retail store solutions revamp your digital infrastructure to create brilliant customer experiences using omnichannel strategies. We help retailers breathe new life into traditional physical stores with digital innovation. Now is the time to link bricks with clicks. 

Create consistent, compelling customer experiences with an omnichannel strategy

The (physical) retail store isn’t the center of your customers’ retail shopping journey anymore. It’s now the customers themselves who are the center of that journey.

Digital innovation is driving personal choice in retail. Your customers now have a huge amount of choice about where and how they shop and engage with retailers.

Consistent and compelling customer experiences across every retail channel is key. That means you have to implement and utilize omnichannel retail strategies to be successful.

That's where we come in.

Our omnichannel retail strategies connect your physical retail stores seamlessly to your wider retail ecosystem. We make sure your physical retail stores can work much harder for your bottom line. 

Avensia omnichannel retail solutions include:

  • 360-degree customer insights – working to ensure you capture and utilize data at every sales channel, including the store
  • In-store concepts – from self-checkout to innovative omnichannel displays
  • Integration and sales strategies – ensuring your stores perform within an omnichannel context
  • Organizational support and change management – focusing, aligning and co-ordinating your business during digital transformation
  • ROI and KPI advice – modernizing your omnichannel outlook without compromising your bottom line

Our experience is rooted in building e-commerce solutions for some of the world’s biggest retail brands. By harnessing that digital knowledge and experience, we can create truly modern omnichannel ecosystems for businesses like yours.

Modern in-store omnichannel concepts

The mix of in-store and digital channels gives more ways to engage customers and offer convenient, seamless buying experiences. Our in-store solutions link the digital and physical worlds using innovations like in-store display and self-checkout toolkits. Executed well, these in-store solutions offer a truly unified omnichannel commerce experience.

Fast and slow ethos

Great retail experiences now fall into two categories: fast or slow. Much of what we do for physical retail stores is built around that ethos.

Look at the world’s most winning brands. They use physical spaces to offer customers one of two experiences.

  • Frictionless and convenient – delivering exactly what they want.
  • Or slow, rich experiences – making them want to visit again and again.

Fast retail store experiences enable customers to complete their shopping missions in as little time as possible. After all, sometimes a shopper is just looking to get what they need and get out.

Slow retail store experiences and inspirational spaces allow customers to discover the brand and its products at a slower pace and try new things. It's a great way for shoppers to immerse themselves in a brand's story.

The retail store assistants and product experts play important roles in both of these experiences. This is also where digital innovation can make the biggest difference. 

The fast and slow ethos underpins everything we do to help retailers to reimagine their physical retail stores. Whether we’re implementing retail strategies or technology, our focus is avoiding the mediocre middle ground at all cost.

We use omnichannel retail strategy to make sure the customer is getting the experience they want, when they want it. 

Commerce Talk:

How to use your e-commerce investement to improve in-store experiences

Many retailers have invested heavily in their digital commerce, and there are ways to leverage that investment and create safe and relevant experiences in the physical space. In this commerce talk, Jack Stratten talks to Mats Näs, Director of Products at Avensia, about these opportunities to wow your customers.

Ready for digital innovations?

With experience from hundreds of digital commerce and business development projects, we can leverage your unique selling points with a tailor-made strategy and best-of breed technology.

Find out how Avensia can help you fuel your business growth. Provide your contact information and we will be in touch very soon.

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