Great retail experiences now fall into two categories: fast or slow. Much of what we do for physical retail stores is built around that ethos.
Look at the world’s most winning brands. They use physical spaces to offer customers one of two experiences.
- Frictionless and convenient – delivering exactly what they want.
- Or slow, rich experiences – making them want to visit again and again.
Fast retail store experiences enable customers to complete their shopping missions in as little time as possible. After all, sometimes a shopper is just looking to get what they need and get out.
Slow retail store experiences and inspirational spaces allow customers to discover the brand and its products at a slower pace and try new things. It's a great way for shoppers to immerse themselves in a brand's story.
The retail store assistants and product experts play important roles in both of these experiences. This is also where digital innovation can make the biggest difference.
The fast and slow ethos underpins everything we do to help retailers to reimagine their physical retail stores. Whether we’re implementing retail strategies or technology, our focus is avoiding the mediocre middle ground at all cost.
We use omnichannel retail strategy to make sure the customer is getting the experience they want, when they want it.