Great retail experiences now fall into two categories only: fast or slow. Much of what we do for physical retail stores is built around that ethos.
Look at the world’s most winning brands. They use physical spaces to offer customers one of two experiences.
- Frictionless and convenient – delivering exactly what they want.
- Or slow, rich experiences – making them want to visit again and again.
Fast retail store experiences enable customers to complete their shopping missions in as little time as possible. Slow retail store experiences and inspirational spaces allow customers to discover the brand and its products at a slower pace and try new things. The retail store assistants and product experts play important roles in both. And here digital innovation can make a big difference.
This fast and slow ethos underpins everything we do to help retailers to reimagine their physical retail stores. Whether we’re implementing retail strategies or technology, our focus is avoiding the mediocre middle ground at all cost.