Mirakl

Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an e-commerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. 

In today’s world, consumers don’t put up with friction in the buying process. They are not content to wait for an associate in a store to say, “Sorry, we don’t have that in stock.” Not when they have dozens of other ways to immediately purchase that product.

The world is fundamentally different, and the balance of power has shifted from sellers to buyers. Surviving in this new world means thinking differently about how to sell.

In today’s world systems - ERPs, order management, back-end, front ends, middle ends - can communicate with each other much more easily than in the past. As systems talk to each other better and better, more fruitful collaboration takes place within and between companies. This collaboration creates benefits throughout the value chain - benefits that extend all the way to the customer.

The business model used in online marketplaces is called platform commerce, and is central to giants such as Amazon, Apple, Uber and Airbnb. These companies connect buyers and sellers at a global scale and are growing faster than we have ever seen businesses grow. The principal revenue model for a Marketplace is based on sales commission. When the sale takes place on the marketplace operator’s showcase, the operator takes a percentage commission on the transaction. 

As a platform operator, a retailer no longer has to worry about buying low and selling high. Rather, the platform operator takes a commission that is virtually pure profit. This is a win-win-win model:  Win for the customer who has found the product or service he or she wants at a competitive price; Win for the seller who has opened a new risk-free sales channel where technical infrastructure and marketing costs are entirely assumed by the operator; and a Win for the operator who is guaranteed customer loyalty by being able to offer more products, at more competitive prices, without running logistical or stock risks.

Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any ecommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling, and Walmart Mexico. 

Avensia offers support in your marketplace endeavors, customized according to your needs.  We can help you with everything from strategy, new organizations and concepts to customer communication, solution architecture and implementation. Read more about our Strategic advisory offers for online marketplaces.