Top retail stats for November

Nov 18, 2021

Our monthly stats for November 2021 are all linked to customer experience – and how consumers’ habits and expectations continue to evolve.

66% of people are interested in using AR for shopping

A Google survey has discovered a growing appetite for AR within commerce. Spurred on by the inevitable surge in AR use during the pandemic, 66% of shoppers are now eager to use it while shopping.

Furthermore, Shopify has revealed that AR-supported products have a 94% higher conversion rate than products without it.

Consumers expect flexibility that match their lifestyle

Consumers’ lifestyle has become more flexible, especially during the pandemic when people needed to be creative in order to keep up the positive vibes. Public and private spaces must now maximise the capabilities they offer to match the more flexible lifestyles of the consumers.

As consumers expect to be inspired by brands, rather than prescribed, with every touchpoint, brands now more than ever must change their focus to meet the consumers’ expectations.

AR-supported products have a 94% higher conversion rate than products without it.

50% of consumers would pay more for better digital services

AppDynamics found that 50% of consumers would pay more for an organisation’s product or service if its digital services were better than a competitor’s.

This is another clear sign that investment in digital customer experience will pay off.

A third of customers use mobiles in-store to compare prices

According to Pymts, a third of customers who use mobiles while shopping in stores do so to compare prices.

However, it’s widely agreed that integrating smartphone usage into brick-and-mortar retailing offers far more benefits than risks.

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Retail Trends