Information Management

Achieve Your Data Dream Scenario

Data is only valuable if it’s accurate, accessible and updated. But how to achieve this if data sits in different systems with multiple owners and no standardized maintenance process? It all starts with your information management strategy. This is where you take a holistic view of all input sources, set data models and define how to feed information to all your channels.

For food distributor Bama, product information is a core ingredient in their offering. Learn how they gained process efficiency and increased data quality with a complete data re-design project.

   

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Why You Need a Solid Information Management Strategy

The amount of data we process today is larger than ever. And it’s only growing. Buyers expect more product information to help guide their purchases. Different channels and audiences require tailored information formats.

With a solid information management strategy commerce businesses can:

  • Consolidate data to ensure one source of truth throughout the organization 
  • Set a foundation for all digital sales channels 
  • Increase speed to market for new products 
  • Improve buying experiences and customer service 
  • Drive internal process efficiency and superior data quality 

Book a meeting with us and we'll be happy to tell you more about the work we do and how we can help your business.  Fill out the form and you will be contacted by an expert right away. ➡️

78 %

of product searches do not include a brand name

23 %

reduction in returns by increasing product data quality

9 X

add-to-cart rate lift for shoppers who engage with comparison tables

What Role Does PIM Play in Modern Commerce?

Buyers interact with your content, not with your technology. The way you use content to tell the story about your products plays a major role for the position of your e-commerce business. This is true for both retailers and manufacturers. In this Modern Commerce Talk our experts discuss the various roles a PIM system plays in modern commerce.

Let The Data Do the Job for You

In a data dream scenario you’ll have the process and system support in place for information to flow seamlessly and automatically across touchpoints. How to get there? A tool alone will not do the job. You need to start by mapping out what data you need, where it is hosted, who maintains it and how to share it to various channels and stakeholders.

This is where Avensia’s information management experts can help. Our team has extensive experience helping companies like yours to unleash data knots and implement technology that will do the heavy lifting behind the scenes. So that you can let the data work for you, with confident.

Contact us to discover how we can help your business  ➡️


Read more about our Information Management Expertise

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Blog: 5 Best Practices for Product Information Management

How to get the most of your PIM system and use it as the backbone of an effective and powerful marketing strategy.

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All You Need to Know About PIM

Businesses rely on a multitude of channels to market and sell their products. PIM systems empower the entire organization - from manufacturing to marketing - and remove a major bottle neck for business growth.

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Webinar: Product Data Management for Growth

Learn about BAMA's journey towards an efficient way of working with product data and a future-proof digital infrastructure, based on Syndigo's MDM solution.