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How Haglöfs E-commerce Site Went Live In Three Months

Haglöfs must respond quickly to customer needs in a highly competitive market. To succeed, the direct-to-consumer brand identified a need to change its e-commerce setup into a modern, headless platform. Avensia Excite with commercetools, Contentful, and Voyado Elevate was the answer. 



Retail/Outdoor clothing and apparel


HQ in Sweden. Mainly selling to 10 European markets

Project scope







Avensia Excite, commercetools, Contentful, and Voyado Elevate



The project had a very tight deadline which was possible to meet thanks to a close partnership between Haglöfs and Avensia together with the MACH architecture.

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Want to learn more about how we helped American Orthodontics win the digital battle of the customer? Get in touch!