If you want to spend less time on administration of product information, keeping it organized and up-to-date in all channels, a PIM system would be beneficial for your organization. With a PIM system in place, you only need to update and add product information in one place. The product data will be distributed in the right format to all different channels - your e-commerce, your marketplaces, social media, your resellers and customers. You will cut down time on enrichment, gain control over your content and will be able to make your products stand out in the jungle of information.
A PIM enables individuals to put energy and creativity into things that create value, like writing appealing and targeted product descriptions. When you have a well-functioning information distribution system internally, more time can be spent on creating content that will make you more competitive.