Unified Commerce Alliance in Microsoft's Re-imagine Retail area at NRF, Retail's Big Show

The Unified Commerce Alliance (UCA), a coalition including Microsoft, Episerver, Avensia Storefront, and inRiver, presents its integrated digital retail approach at National Retail Federation event in New York. The UCA takes the concept of omnichannel e-commerce and applies it across the ecosystem to maximize customer experience and drive revenue.

The UCA makes it possible to share the same data and business logic from different systems and direct all channels through a single integration. The teams at NRF will, together with additional partner Ombori, showcase a fully connected, AI-driven, end-to-end shopping experience. This illustrates how retailers can connect physical stores with digital channels to truly enhance the customer experience and empower omnichannel teams.

“The power of the combined UCA showcases how retailers can drive significant results by looking strategically at the role of e-commerce and holistically at the technology landscape to map to consumer needs,” said Joe Golemba, Vice President, North America Alliances & Services for inRiver. “With our holistic approach to digital commerce we help to mitigate the omnichannel challenges that too many retailers are facing, says Jörgen Bertilsson, Executive Vice President of Avensia Storefront. “Joint UCA customers achieve results that are exceeding industry standards, because of the service they are able to provide, throughout the entire customer journey.”

“Each year, Episerver polls global consumers to learn about how their shopping habits and expectations are evolving,” said Ed Kennedy, Senior Director of Commerce at Episerver. “Time and again, they’re telling us that they are buying online more and, as a result, demanding feature-rich experiences that make buying or browsing enjoyable and effortless. Over a third of shoppers, for example, feel brands do not care enough about personalizing their shopping experience, which presents a tremendous opportunity for retailers that do.”

“We’re thrilled that the Unified Commerce Alliance is joining us at NRF showcasing how technology investments and advancements are being applied to help retailers not only compete and succeed, but also ultimately provide the best service to their customers,” said Greg Jones, Director of Business Strategy for Worldwide Retail at Microsoft. “As the retail industry continues to transform, our partners are critical in helping us solve retailers’ biggest challenges and uncover valuable new opportunities to re-imagine retail.”

Retailers today must build better, more holistic processes to engage consumers and marketplaces effectively. There isn’t one solution to solve all challenges for retailers. A unified approach to retail is what will keep e-commerce brands relevant and in business in 2019 and beyond.

To learn more about the UCA click here. If attending NRF, stop by the Microsoft booth #3301 or book a meeting here: Cecilia.granath@avensia.com

The Unified Commerce Alliance solution includes:

  • Microsoft Dynamics 365 for Retail and Microsoft Azure enabling real time data with all retail functionality, from POS, pricing, campaign, stock and warehouse management in the cloud.
  • Episerver for Dynamics 365 enables rich content and commerce experiences backed by AI-based personalization for enterprise search, product, and content recommendations, as well as visual merchandizing, event triggering, and journey analytics.
  • inRiver PIM enables perfect omnichannel product information and storytelling with rapid time to market.
  • Avensia Storefront offers a turnkey unified commerce solution that connects Episerver and inRiver with Microsoft Dynamics 365 and ensures all channels operate under the same business logic. Avensia Storefront enables seamless real-time integration and updates of all systems.