Polarn O. Pyret optimized the buying experience by focusing on simplicity for their primary target group – parents with small children, who typically often lack both time and patience. Since most of them rarely have two hands free, the mobile site is designed for smooth one-hand navigation.
Polarn O. Pyret launched their new digital commerce in November 2018, as a result of a successful project with Avensia. Polarn O. Pyret focused on quality and sustainability as well as speed and usability. The site is built on Episerver's platform with Avensia's framework Storefront Nitro on top, which adds performance, speed and stability, especially for mobile devices when network is poor.
The hard work was rewarded, with praise from both staff and customers. A comparison between the old site and the new site (during the same time period 7 nov - 21 feb, different years) shows a 31% increase in conversion rate.