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Polarn o. Pyret wins Episerver Web Award for best Buying Experince

Polarn O. Pyret were announced winners in the category Best buying experience during this year's Episerver Web Awards at Episerver Ascend in Stockholm.

November 22, 2019 - best buying experience 2019

The motivation:

Polarn O. Pyret optimized the buying experience by focusing on simplicity for their primary target group – parents with small children, who typically often lack both time and patience. Since most of them rarely have two hands free, the mobile site is designed for smooth one-hand navigation.

Polarn O. Pyret launched their new digital commerce in November 2018, as a result of a successful project with Avensia. Polarn O. Pyret focused on quality and sustainability as well as speed and usability. The site is built on Episerver's platform with Avensia's framework Storefront Nitro on top, which adds performance, speed and stability, especially for mobile devices when network is poor.

The hard work was rewarded, with praise from both staff and customers. A comparison between the old site and the new site (during the same time period 7 nov - 21 feb, different years) shows a 31% increase in conversion rate.

For more information, please contact

Nicklas-ceo3Niklas Johnsson
CEO, Avensia


fredrik-cmoFredrik André
CMO, Avensia



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