Avensia's new HR Director - Åsa Afshari

Åsa Afshari has been appointed HR Director at Avensia. She will ensure that the company continues to expand rapidly while retaining the culture. It is business critical to attract, develop and retain talented people with the appropriate expertise to Avensia in order to ensure that the customers continue to receive the expertise they require to optimize their digital commerce and maximize sales.    

Åsa Afshari, Avensia's new HR Director

“Our operations are based on the highly attractive competences of our workforce. Consequently, HR activities are critical for our operations. We need an HR manager who works strategically to ensure that we offer a world-class workplace within digital commerce. Åsa has the experience, competence and passion required to handle that mission,” says Niklas Johnsson CEO at Avensia.

The HR Director position was recently established at Avensia. Over the course of 2018, Avensia expanded its workforce by some 30 percent, thereby continuing its rapid growth. Åsa’s task is to retain and develop the special corporate culture that ensures that employees thrive and continue to grow in their roles, while the recruitment rate continues apace. Åsa will also be a part of the management team. 

“The goals we have established and Avensia as a company offers me a major and exciting challenge. I will have great support from the management team and the employees, they are all showing considerable interest in HR, and are very aware of its significance.  Moreover, I note a distinct Avensia culture, which we will continue to develop to ensure the company’s status as a world-class workplace within digital commerce. This is an excellent starting point for me, and I am looking forward to taking on the challenge,” says Åsa Afshari, who took up her position as HR Manager at Avensia as of January 14.  

Åsa has worked with HR at technology and retail-related companies for the past 14 years. She most recently worked as HR Manager at IKEA IT.

“I thrive in ambitious, culture-driven, technology-oriented workplaces with a definite international character,” says Åsa.