Lindex Choses Avensia as Partner for their Strategic CRM Implementation

With Voyado, Lindex will gain greater flexibility and freedom to use customer data to create more relevant content and communication. With more communication, powered by relevance, Lindex are catering for more loyal customers. Thorough preparatory work is required to migrate the existing data to a new system with different logic and get the most out of the system, and this is where Avensia comes in.

- We work as the bridge between the IT department and the business operations. Avensia will assist Lindex by implementing their CRM strategy and translate the business needs to Voyado system logic. Our experts within CRM and customer loyalty have both technical and strategic competence, and extensive experience of working with relationship commerce. Customer data is important in this project, but it is equally important that the organization that will handle it can use it in the right way, says Robin Gustafsson, CEO at Avensia.

In addition to planning and executing the implementation of Voyado together with the Lindex team, Avensia's experts will be able to support Lindex in the work of defining and implementing different customer segments, to be able to offer more personalized customer experiences. They will also be involved in the work of building new customer journeys in Voyado, as a basis for marketing automation. Once the preparatory work has been done and the system has been implemented, Lindex will be able to work even more data-driven, more scalable and efficiently in all its markets through more relevant communication and new customer experiences.

- Lindex has chosen Avensia as a partner for the implementation of Voyado because Avensia has the right mix of strategic and system expertise. Avensia has supported Lindex in our CRM work for a long time and has a good knowledge of our ambitions and our business. Voyado will give us the opportunity to develop customer experiences in a new way and allow us to work with loyalty in a smoother and more centralized way, says Therese Blom, Sales Channels Operations Manager at Lindex.