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Avensia Partners With Bluestone PIM

Modern commerce expert Avensia has entered a strategic partnership with Bluestone PIM, a rapidly growing product information management solution with global presence. The new agreement allows Avensia to meet specific customer demands and expand reach to new target audiences.

April 19, 2023, 9:00 CEST

Avensia Bluestone PIM

Information management is one of Avensia’s core competence areas. The Avensia team has thorough knowledge and extensive experience in supporting businesses with strategies, processes and technology for efficient information management. Current technology partners include global leaders inriver and Syndigo. By adding Bluestone PIM to the offering portfolio Avensia will be able to attract new customer segments and respond to specific customer needs.

“Bluestone PIM is an excellent complement to our current information management offering”, says Robin Gustafsson, CEO at Avensia. “We are constantly evaluating new potential technology and vendors that can bring value to our customer base. Our strategy is to work with a few, best-in-class tools for each category and Bluestone PIM showed strong results throughout our vetting process.”  

Bluestone PIM’s innovative solution leveraging MACH architecture is a good fit for businesses applying a composable commerce approach. This is a segment where Avensia has a strong footprint with its Avensia Excite framework connecting different applications into a pre-packaged composable commerce solution.

"Considering the strong footprint both Avensia and Bluestone PIM have in the Nordics, a partnership has been long awaited and overdue! Avensia's extensive capabilities within the product information management space makes us feel confident and privileged to partner with such a strong player within modern commerce", says Einar Augedal, CEO at Bluestone PIM

Moving into the formal partnership Avensia and Bluestone PIM already have several shared customers and a solid pipeline of prospective customers interested in the joint offering. Learn more about the partnership at

For more information please contact:

Robin Gustafsson, CEO, +46 736606082 or
Fredrik André, CMO, +46 709239381 or

About Avensia

At Avensia, we are experts in modern commerce. Our talented team provides businesses with tailored strategies and the most relevant technology for e-commerce, omnichannel, customer experience, and information management. With 20+ years of experience and more than 350 modern commerce experts, we’ve got the power to help B2C and B2B companies across Europe, North America and APAC accelerate growth each day for long-term success. Learn more at