Avensia acquires the International Retail Expert Insider Trends

Avensia has today acquired all shares of British company Insider Trends (www.insider-trends.com).

Insider Trends helps large retailers and well-known brands create world-leading customer experiences in modern physical retail. It delivers its insight and expertise through keynote speeches, retail safaris, trend reports, workshops and more. Insider Trends delivers its services all over the world to an international customer base.

Avensia see that Insider Trends offering is a great addition to the existing portfolio of services.

“Avensia has a long history of helping our customers with all aspects of digital commerce. Now we are enhancing our digital expertise with deep knowledge in creating futureproof, profitable physical stores. The future of retail is about combining of the best of the physical and the digital worlds. We’re taking another step towards becoming a strategic full-service provider for our customers,” says Niklas Johnsson, CEO at Avensia.

Insider Trends’ founder and Head of Trends, Cate Trotter, says:  

“I met Avensia 3 years ago when delivering a keynote speech in Norway. Whilst collaborating on different projects, we realised we’d be stronger together. We can now blend Insider Trends’ insights on physical retail with Avensia’s superb digital commerce expertise – it’s now a world class offering. Technology is the biggest driver of change within retail. We’re better placed than ever to assist retailers with this transformation.”

By acquiring Insider Trends, Avensia also gets a footprint in the British market. Insider Trends will continue to operate under the Insider Trends brand.