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All three KPIs above are easy to measure and track. As an e-tailer you already have this data at hand in your analytics. What you need to do is to set targets and start monitoring on a daily, or real-time, basis.
Your targets and performance will then help you identify where there are gaps and opportunities for improvement. And that is how you decide which optimization tactics to prioritize and which test scenarios to launch. With the data at hand, you can be confident you’re making the right decisions and can clearly argue for or against creative ideas that might pop up within the organization.
In our upcoming webinar (see link below) we’ll share real-life examples and tips for how to use the e-commerce KPIs to help you identify and prioritize tactics in your day-to-day operations
Make the KPIs part of your e-commerce operations
Ok, so you now know what to measure and how to find data. How do you apply this data-driven approach to your daily work? The very first step is to communicate. Make sure everyone involved in your e-commerce business, from C-level to back-end developers, are aware of the KPIs and targets. With the direction clearly set out, everyone will be able to make better decisions in their day-to-day work, all moving towards the same goal.