Beauty & Fashion / E-commerce / B2C

A fast and stable solution, ready for the future

Polarn O. Pyret is one of Sweden's most loved and iconic childrenswear brands. Quality, sustainability and timeless design were keywords when they built their new omnichannel commerce solution. The result: a modern commerce solution designed for parents with small children, and a valuable sales tool for store staff.

Type of project:

E-commerce, UX design, Digital Strategy, Business strategy

Core products & technology:

Storefront Nitro on Episerver Commerce & CMS, Apptus eSales

Strategy

Avensia worked closely with parent company Retail and Brands (RNB) and Polarn O. Pyret on the digital strategy and how to leverage the company's sustainability focus and quality products.

Goal

Increase sales and conversion with a modern commerce solution designed for the primary target group and realizing PO.P's potential and ambitions. Fast, stable and ready for the future.

The challenge

Give customers a more relevant purchase experience

In modern digital commerce it is essential to use customer needs as the foundation of your business, and to create synergies between the physical store and online channels.  When Polarn O. Pyret decided that they needed a new site, the requirements were to build something more sustainable and future-proof, and to give their customers a better and more relevant purchase experience, designed for their specific needs and preferences.

Future-proof is a keyword that defines the PO.P way of working. The products are manufactured with high quality and durability, according to the PO.P motto "three kids in every garment". When upgrading to a modern commerce platform, they also wanted to take that concept one step further by giving the customers a platform for selling and buying used PO.P garments on the website.   

pop-hero-kids
The solution

Designed for a smooth and undisturbed customer journey

From a system perspective, PO.P have prioritized quality and durability. The new solution is built on Episerver Commerce , and Avensia Storefront enables integration between the ERP and the digital experience. Avensia’s framework Storefront Nitro is used to optimize performance and makes www.polarnopyret.se one of the fastest sites in the Nordics.

The Unified Commerce solution provides store assistants with a tool that allows them to give customers the best and most personalized service possible. They can use the ecommerce as a complement to what the store can offer. They can show and order additional items for the customer in the webshop using iPads, and the customer can pick up and return webshop orders in the store.

Quote
We know how frustrating it can be to wait for slow websites to load. Therefore we have focused on creating a fast and user-friendly website. We want to give our customers the same feeling of quality when they visit our homepage, as they get from the products they buy from us. 
pop-hero-kids-BW

A mobile first focus

Avensia’s UX designers worked very closely with PO.P/RNB in the design work, to convey the right feeling in all channels. The graphical profile is clean and recognizable in all channels. When designing the buyer's journey online, it was important to never disturb the customer, especially not during check-out. Here a customer can easily log in to their account without having to leave the page. Gift cards, member offers and discount codes work on all devices. 

The PO.P solution has a Mobile first focus - customers who are shopping on the mobile gets the complete ecommerce experience. The mobile site is designed with simplicity, considering that the primary target group, parents with small children, typically are lacking both time and patience. Since most of them rarely have two hands free, the mobile site is designed for smooth one-hand navigation.

The efforts in the user experience area were also rewarded, during Episerver Ascend 2019, when Polarn O. Pyret won the Episerver Web Award for Best Buying Experience. 

31 %

increased conversion rate
(same time period, old site compared to new site)

90

stores in Sweden, Finland, Norway

54 %

of PO.P garments are worn by 3 kids or more

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