Avensia’s UX designers worked very closely with PO.P/RNB in the design work, to convey the right feeling in all channels. The graphical profile is clean and recognizable in all channels. When designing the buyer's journey online, it was important to never disturb the customer, especially not during check-out. Here a customer can easily log in to their account without having to leave the page. Gift cards, member offers and discount codes work on all devices.
The PO.P solution has a Mobile first focus - customers who are shopping on the mobile gets the complete ecommerce experience. The mobile site is designed with simplicity, considering that the primary target group, parents with small children, typically are lacking both time and patience. Since most of them rarely have two hands free, the mobile site is designed for smooth one-hand navigation.
The efforts in the user experience area were also rewarded, during Episerver Ascend 2019, when Polarn O. Pyret won the Episerver Web Award for Best Buying Experience.