Contact us
Arrow More news

Jack Stratten Appointed Head of Trends at Retail Consultancy Insider Trends

Today, Insider Trends, an Avensia company, announces that Jack Stratten, who has been a key member of the team for more than 10 years, will take on the leadership role at the renowned retail consultancy.

June 13, 2022, 10:00 CEST

Jack Stratten

The former Head of Trends and founder, Cate Trotter, has decided to pursue a new career path, along with new territories, as she is relocating to Australia during the summer of 2022.

“I set up Insider Trends because I love learning and growing”, says Cate Trotter, founder of Insider Trends. “After more than a decade of running successful projects with this company, I’m leaving for the same reasons - to get even more opportunities to learn and grow personally and professionally. It’s been an amazing journey and I am looking forward to watching the business flourish under Jack’s leadership”, Trotter continues.

Insider Trends is one of the leading providers of key-note speakers for workshops and conferences, as well as a renowned retail tour organizer. These activities will continue to be the core of the company’s offering, along with omnichannel consultancy services. L’Oréal, Nike, Tesco, and Lego are among the customers, and the demand is higher than ever, according to the incoming Head of Trends, Jack Stratten:

“We’ve arranged more retail tours in the past month than during any 30 days before. We see a surge among our retail customers to explore new omnichannel strategies as consumers return to physical stores after the pandemic”, Stratten notes. “I’m very excited about the future, and I look forward to driving the continued success journey and expansion of Insider Trends”, he concludes.

Since 2019 Insider Trends is part of Avensia, a leading provider of modern commerce strategy services and technology solutions. The two companies foresee great synergies as omnichannel shopping evolves and grows. Avensia’s CEO Robin Gustafsson explains:

“Insider Trend’s deep retail knowledge combined with the digital expertise of the Avensia team will be increasingly valuable for our customers going forward. Together, we’ll be able to offer inspiration, strategic advice, and technical support to drive customer success across physical and digital channels,” Gustafsson adds.

Jack Stratten assumes his new role on June 13, 2022. Learn more about Insider Trends at

For more information please contact:

Robin Gustafsson, CEO, +46 736606082 or
Fredrik André, CMO, +46 709239381 or

About Avensia

At Avensia, we are experts in modern commerce. Our talented team provides businesses with tailored strategies and the most relevant technology for e-commerce, omnichannel, customer experience, and information management. With 20+ years of experience and more than 350 modern commerce experts, we’ve got the power to help B2C and B2B companies across Europe, North America and APAC accelerate growth each day for long-term success. Learn more at