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Avensia Strengthens Competence within Customer Loyalty and CRM

Avensia welcomes Anna Zachariasson as new Commerce Advisor in the area of Customer Experience & Loyalty. Anna brings 20 years’ experience of optimizing customer experiences through loyalty programs, marketing automation, CRM systems and personalized customer communication. She has previously worked in various industries including large omnichannel retailers as well as innovative start-ups.

September 16, 2021, 14:00 CEST


Avensia’s commerce advisors work both strategically and tactically to help B2C and B2B businesses optimize the customer experience across all channels throughout the entire customer lifecycle. This includes developing CX strategies and concepts, implementing and configuring supporting technology as well as adapting the customer offering and communication to drive increased loyalty.

“I’m looking forward to supporting Avensia’s customers with strategies, operational tactics and technology solutions that drives better customer experiences”, says Anna Zachariasson. “In order to succeed you always need to focus on the end customers and their needs. Only once that analysis is completed you can adapt workflows, system configurations, communication, and content to best meet, or preferable exceed, the customer’s expectations”, Anna Zachariasson continues.

The pandemic has accelerated the digital consumption and today’s consumers expect the same, or better, offering, availability and services online as in physical stores. Naturally, this means higher requirements on companies to offer a smooth and integrated customer experience. In addition, the increased digital presence has made consumers more open to try new stores and brands when shopping online.

“Customer loyalty is more important than ever before, and a key to success in modern commerce where competition is fierce,” says Jens Axelsson, Director of CX & Loyalty at Avensia. “In a time when customer habits, preferences and behavior constantly change, we can help companies keep up with that pace and create loyalty driven commerce with the customer in focus. We are so happy to have Anna onboard at Avensia. Her solid experience and broad competence will be extremely valuable in our customer projects moving forward,“ Jens Axelsson concludes.

For more information please contact:

Robin Gustafsson, CEO, +46 736606082 or
Fredrik André, CMO, +46 709239381 or

About Avensia

At Avensia, we are experts in modern commerce. Our talented team provides businesses with tailored strategies and the most relevant technology for e-commerce, omnichannel, customer experience, and information management. With 20+ years of experience and more than 350 modern commerce experts, we’ve got the power to help B2C and B2B companies across Europe, North America and APAC accelerate growth each day for long-term success. Learn more at