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Avensia acquires the International Retail Expert Insider Trends

Avensia has today acquired all shares of British company Insider Trends. By acquiring Insider Trends, Avensia also gets a footprint in the British market. Insider Trends will continue to operate under the Insider Trends brand.

March 12, 2019

Insider Trends

Insider Trends helps large retailers and well-known brands create world-leading customer experiences in modern physical retail. It delivers its insight and expertise through keynote speeches, retail safaris, trend reports, workshops and more. Insider Trends delivers its services all over the world to an international customer base.

Avensia see that Insider Trends' offering is a great addition to the existing portfolio of services.

- Avensia has a long history of helping our customers with all aspects of digital commerce. Now we are enhancing our digital expertise with deep knowledge in creating futureproof, profitable physical stores. The future of retail is about combining of the best of the physical and the digital worlds. We’re taking another step towards becoming a strategic full-service provider for our customers, says Niklas Johnsson, CEO at Avensia.

Insider Trends’ founder and Head of Trends, Cate Trotter, says:

- I met Avensia 3 years ago when delivering a keynote speech in Norway. Whilst collaborating on different projects, we realised we’d be stronger together. We can now blend Insider Trends’ insights on physical retail with Avensia’s superb digital commerce expertise – it’s now a world class offering. Technology is the biggest driver of change within retail. We’re better placed than ever to assist retailers with this transformation.

Visit Insider Trends here: 

For more information, please contact

Nicklas-ceo3Niklas Johnsson
CEO, Avensia


fredrik-cmoFredrik André
CMO, Avensia



The Global Driver of Modern Commerce

At Avensia, we are experts in digital commerce. We dare the upper limits so our customers can scale higher, and we are continuously pushing the boundaries of what’s possible in modern commerce. With our combination of technical and strategic business expertise, we help B2C and B2B customers accelerate their growth and become even more successful in their day to day business.

Together, we define modern commerce.