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Dormy drives international expansion with new e-com site

Swedish golf retailer Dormy has launched a new e-commerce site, built by modern commerce expert Avensia, to support their rapid international growth. The new site is built on the latest technology leveraging a modular approach that allows Dormy to scale the platform as the business continues to grow.

June 23, 2021


The recently launched e-commerce site is built on a composable technology, combining a number of best-of-breed applications that together form the optimal solution for Dormy.

With this setup Dormy can now offer their customers a super-fast site and the same high-quality product information, service and support as in their physical stores. The e-commerce site has a core position in Dormy’s omnichannel strategy, as an online shop and knowledge hub that customers want to visit over and over again.

- Our goal is to be the market leader in Europe, said Anders Wall, CEO at Dormy.

- That ambition requires a modern and scalable e-commerce platform so that we can provide the best buying experience to our customers. We’re very impressed by Avensia’s delivery, just a few weeks from go-live the site performs extremely well on both speed and customer engagement metrics.

The new Dormy e-commerce site is built on Avensia Excite, the composable project accelerator that connects commercetools’ commerce platform with the Contentful CMS and Apptus’ search and relevance engine. This modular approach puts Dormy in a solid position to further optimize the site and expand reach as the company grows its business to new markets.

- I’m very happy to welcome Dormy to the Avensia family, said Robin Gustafsson, CEO at Avensia.

- The newly launched site is a great foundation for further international expansions and we’re looking forward to continuing to support Dormy’s future growth journey.

The new Dormy online experience is available on

For more information, please contact

robinRobin Gustafsson
CEO, Avensia


fredrik-cmoFredrik André
CMO, Avensia



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