What is Unified Commerce?
Unified Commerce is often mistakenly referred to as the next step after omnichannel. But really, it's a tool to achieve omnichannel, by way of a much less complex setup.
The difference between Omnichannel and Unified Commerce
While omnichannel is a strategy with the aim of providing customers with a seamless shopping experience across all channels, Unified Commerce is a tangible model for system infrastructure best fit to facilitate the strategy.
Unified Commerce is a type of system architecture that runs all business logic through one middleware engine. Every part of the solution is integrated with the middleware engine, which translates and distributes data for it to be used in any desirable channel.
Some benefits with Unified Commerce:
· Real-time integration, making swift automated action on data possible in different channels.
· Lowered administration, since most applications are manageable from one single interface.
· The ability to add or subtract functions and upgrades without damaging the solution.