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Avensia launches e-commerce for Apohem

Avensia and Apohem, one of Sweden’s leading online pharmacies, have worked on a new e-commerce platform during the past couple of months. Customer experience, performance, scalability and efficient handling of product information have been prioritized during the project.

April 15, 2021


Avensia have delivered technical expertise combined with a KPI-based focus on business and strategy, to the new site which is now live.

- Apohem is a fast-growing online pharmacy. We need to combine commercial and technical best practice with compliance with very specific and important security and integrity requirements, which apply when you handle pharmaceuticals. Avensia have built some of Sweden’s most successful e-commerce sites (such as and and now we are building customer experiences online, which we think that our customers will love, says, Gustav Hasselgren, CEO at Apohem.

Apohem’s new e-commerce infrastructure is built with Avensia’s framework Storefront Nitro as the core, giving Apohem both fast time-to-market and powerful performance. The solution is built on Episerver DXP (Digital Experience Platform) and is using inRiver PIM for product information management and Apptus eSales for personalization.

- It has really been an inspiring project to work with Apohem. I am very impressed by their knowledge, dedication and focus on their customers, says Robin Gustafsson, acting CEO at Avensia.

- I am also proud of the way we combine the power of Storefront Nitro with our knowledge and experience in modern commerce.

Apohem is joining a growing group of leading retailers who are already using Storefront Nitro; Indiska, Kjell & Company, Lyko, NA-KD, NK, Coop Norge, and many more.

For more information, please contact

robinRobin Gustafsson
acting CEO, Avensia


fredrik-cmoFredrik André
CMO, Avensia



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