Nailing your marketplace platform strategy
Mirakl’s Marketplace Summit (spring 2021) brought together some of the biggest marketplace strategy experts on the planet.
From the retailers at the sharp-end of developing their own marketplaces to the brains behind the platforms they use, we were able to gather some fascinating insights on best marketplace strategy practices across the industry.
In this checklist we've listed and analysed 5 insights that really stood out.
- The biggest marketplace USP might be ‘curation’
- Sellers might be looking for more than just sales
- There’s no right or wrong place for the marketplace team to sit
- Customer demand for a marketplace might be hidden in plain sight
- Cannibalism isn’t the problem it’s made out to be