Speaker Session with Johan Sommar: External and Internal Challenges for Retailers that Just Need to be Managed 

Between evolving consumer expectations, stricter regulations, and global market pressure, retailers today face a level of complexity that didn’t exist a decade ago. In this recorded session from Norrøna House in Oslo, Johan Sommar, Commerce Strategist at Avensia, unpacks the forces shaping the industry and shares his perspective on how retailers can navigate common challenges with confidence.

Drawing from real-life examples, Johan explores topics such as legal requirements and emerging regulations, personalization, and the growing influence of global marketplaces like Temu. He challenges retailers to look beyond buzzwords and tech trends and instead focus on building a flexible, future-ready foundation. The session concludes with a panel discussion (in Swedish) featuring voices from leading retail organizations in Scandinavia, discussing complexity, compliance, customer demands, and how to turn today’s challenges into tomorrow’s competitive edge.

Whether navigating new compliance demands or trying to stay relevant in a saturated market, this session delivers the insights you need to move forward, confidently and strategically.

Key topics include:

• Legal and security requirements retailers can’t afford to ignore
• Balancing personalization with customer privacy and trust
• Competing with global giants while upholding ethical standards
• Data management as a strategic cornerstone
• Avoiding buzzwords and asking the right architectural questions
  
  

Watch a sneak peek:

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